The Art & Science of Effective Fan Engagement

The sports fan remains central to driving organizational success and revenue. Fans differ in enthusiasm, engagement and devotion. This leads to variations in spending. Now, more than ever, organizations must efficiently and cost-effectively engage with fans in a meaningful and personal way that meets their individual needs. This drives reciprocal engagement and leads to revenue growth. FanLab blends the art of communication with the science of data and creativity to classify, segment and connect with the modern sports fan.

Organization Readiness Asssessment

Is your organization ready to take fan engagement to the next level?

Complete a complimentary Organizational Readiness Assessment that analyzes your brand activation, communication, business intelligence and systems optimization readiness. The assessment delivers actionable feedback, case studies, and recommendations based on your individual profile.

Fan Factors

How many of your fans are Avid, Casual or Disengaged?

Fan Factors, SSB’s groundbreaking new way to classify and segment fans, utilizes tens of millions of data points from millions of professional and collegiate fan relationships. Explore how advanced segmentation can shape actionable fan engagement strategies that drive enthusiasm, devotion and, ultimately, their propensity to spend.