Cut through the clutter. Make your engagement matter.
Inspiring your fans’ devotion is paramount to success, but you need to understand them on a personal level. As your database grows and your fans become more complex, this becomes increasingly true.
Veteran sports executive, Steve Patterson, and brand & digital strategist, James Wakefield, dissect organizational attributes that drive success in sports fan engagement. In this webinar, we’ll explore actionable strategies, best practices and imperatives for the modern sports executive focused on the “Art” in FanLab’s “Art + Science” engagement equation.
More than ever, the need for a digital-first engagement strategy is critical to reach the modern fan.
SSB and Legend Labs on a session about FanLab, a recently launched collaboration that combines the art of communication and the science of data to enable sports fan affinity and engagement.