The Modern Art Behind Building Successful Brands in Sports
An exploration of sports fan engagement through the lens of communications and marketing in building, projecting, and defending brands
Veteran sports executive, Steve Patterson, and brand & digital strategist, James Wakefield, dissect organizational attributes that drive success in sports fan engagement. In this webinar, we’ll explore actionable strategies, best practices and imperatives for the modern sports executive focused on the “Art” in FanLab’s “Art + Science” engagement equation.
In this webinar, we will discuss how organizations can:
- Build a storytelling culture for your brand positioning
- Be more competitive in a crowded communications landscape
- Deliver segmented messages to drive monetizable engagement
- Leverage cutting edge technology to understand and act on conversations about your brand
- Protect brand equity that you build with advanced reputation management strategies