Unveiling FanLab: An Industry-Leading Collaboration That Drives Fan Affinity & Engagement
More than ever, the need for a digital-first engagement strategy is critical to reach the modern fan.
Join SSB and Legend Labs for a session on FanLab, a recently launched collaboration that combines the art of communication and the science of data to enable sports fan affinity and engagement.
In this webinar, we discuss how organizations can leverage FanLab to:
- Assess your organizational readiness to maximize fan affinity and engagement based on three core attributes of successful organizations
- Understand foundational segments that are based on SSB’s proprietary, modeled behavioral and engagement attributes from over 120M fans
- Use branding, storytelling, and reputation management to impact business results
- Identify organizational gaps and opportunities along with the recommendations on how to address them