The Modern Science Behind Effective Sports Fan Segmentation
Cut through the clutter. Make your engagement matter.
Inspiring your fans’ devotion is paramount to success, but you need to understand them on a personal level. As your database grows and your fans become more complex, this becomes increasingly true.
FanLab has analyzed tens of millions of data points from millions of professional and collegiate fan relationships to develop a groundbreaking new way to segment fans called Fan Factors.
Fan Factors categorizes fans based on a sophisticated, proprietary analysis of behavioral and brand engagement attributes into three core segments: Disengaged, Casual, or Avid.
In this webinar, we will discuss:
1. Ways to approach your fan segmentation
2. How to incorporate Fan Factors into your marketing and sales strategies
3. How Fan Factors simplifies personalized engagement
Meet the Speakers
Mark DiMaurizio
VP, Client Success
Abbey Meitin
Director, Client Success Management